A Look Back at the Event That Keeps Shaping the Future of Fleet Management
Submitted by Kim Spring
Geotab Connect 2025 was an unforgettable event with over 3500 attendees, that brought together thousands of industry leaders, fleet managers, and technology enthusiasts to explore the latest innovations in fleet management and telematics. Held in February 2025, the event was a testament to Geotab’s commitment to advancing the future of transportation through data-driven solutions.
Key Highlights from Geotab Connect 2025
One of the standout features of Geotab Connect 2025 was the unveiling of cutting-edge technologies that are set to transform how businesses manage their fleets. The event showcased Geotab’s commitment to continue integrating AI, machine learning, and real-time data analytics into its platform by way of Geotab ACE, offering attendees a firsthand look at how these technologies can enhance fleet efficiency and decision-making, all while keeping data protected.
The keynote sessions were filled with insightful discussions, where thought leaders shared their vision for the future of connected fleets. Geotab’s CEO, Neil Cawse, captivated the audience with a forward-thinking presentation. In his words, “Technology is reshaping our industry at an unprecedented pace, and Geotab is helping our customers stay ahead. We’re sharpening our focus to meet the unique needs of different fleets understanding their biggest challenges and delivering data-driven solutions to help them thrive.”
As proof of Geotab’s commitment to the fleet technology industry, there were also several new product announcements.
- GO Focus
An AI-driven safety sensor that works with Geotab’s GO Device to capture only the most crucial driving events, enabling fleets to enhance safety while safeguarding privacy and ensuring compliance.
- Geotab Vitality
This partnership between Geotab and global behavior change specialists Vitality combines telematics data with actuarial and behavioral science to enhance driver safety and minimize risk.
- Driver Risk Insights
A new AI-driven feature in the Geotab Safety Center that moves from vehicle-focused data to driver-specific risk analysis, allowing for personalized coaching.
- Geotab Maintenance Center Enhancements
Work Order Management and Fault Code Enrichment features designed to help fleets reduce downtime and manage increasing maintenance costs.
- Geotab Routing Enhancements
The routing capabilities in the Geotab platform will see more updates and refinements for improved functionality. Users with very complex routing needs will still benefit from our routing integration partnerships, but many may be well served by the built in functionality.
- IOX Keybox
Geotab launched the IOX-Keybox, enabling fleet operators to manage vehicle keys digitally. This innovation streamlines operations by removing the need for manual key exchanges, cutting down on downtime, and enhancing overall control of fleet assets.
- Cold Chain
This solution guarantees accurate temperature control to avoid spoilage, costly recalls, and damage to reputation. Driven by IOX-COLD, it offers near real-time visibility to reduce risks and ensure compliance.
Interactive Workshops and Breakout Sessions
Throughout the event, attendees participated in hands-on workshops and breakout sessions, where they delved deeper into specific topics such as data security, driver behavior analytics, Geotab ACE and fleet optimization. Geotab experts and industry experts led these sessions, providing valuable insights into how fleets can use telematics to reduce costs, improve driver safety, and enhance operational efficiency.
This year, Fleetistics had the privilege of hosting and speaking in a breakout session alongside our partner Route4Me and our customer, the University of Rochester. The University has been a Fleetistics client since 2015, leveraging our telematics tools to enhance safety and efficiency within their driving culture. Merrit “Woody” Woodward represented the University, with a focus on mail delivery vehicles. Before the COVID-19 pandemic, his routes were fairly static, with minimal changes throughout the day, and he managed 20-25 routes with 6 vehicles.
However, when COVID-19 disrupted the world, a new challenge emerged. Woody was approached by University Hospitals and Pharmacies to help with medical deliveries, as people were unable to go to work or visit pharmacies to pick up their medications. Faced with this challenge, Woody turned to us for a solution. We knew we needed to tap into our expanding marketplace ecosystem and partner with someone who could meet and exceed his needs.
We reached out to our partner, Route4Me, experts in route optimization and last-mile delivery. Thanks to this collaboration, Woody has saved his campus agencies up to $150,000 per month and is now managing an impressive 850 routes with 26 vehicles!
As stated in the example above, the interactive nature of the sessions encouraged networking and knowledge sharing, creating an environment where participants could learn from one another’s experiences. Many fleet managers walked away from the event with new strategies and solutions to implement within their own organizations.
The Future of Geotab and Fleet Management
As Geotab Connect 2025 drew to a close, it was clear that the future of fleet management is bright, driven by the continued evolution of technology. Geotab reaffirmed its position as a leader in the telematics space, and the event left everyone excited about what’s next. From the continued integration of AI to the expansion of several new solutions and partners, Geotab is poised to reshape the way fleets operate, making them more efficient, sustainable, and data-driven than ever before.
In the months following Geotab Connect 2025, many of the innovations and partnerships announced at the event began to take shape, bringing a new era of possibilities for fleet management. As organizations continue to embrace the power of connected vehicles and data analytics, Geotab will undoubtedly remain at the forefront of this transformation.
Geotab Connect 2025 was a milestone event that highlighted not only the advances made in fleet management but also the exciting future that lies ahead in the world of connected vehicles and telematics.